For plumbers
The burst pipe rings three plumbers. Be the one who picks up.
Bludge answers your number in a natural British voice, works out how urgent it is before it talks about times, and either books the job or takes the message. Web enquiries get a call back within seconds.
- Says it's an AI in the first sentence of every call.
- Only calls inside UK calling hours, never on a Sunday or a bank holiday.
Three calls you already know
The same voice handles all three differently.
A burst pipe does not wait for business hours, and neither does the person who will ring the next plumber on the list. Bludge answers at ten at night the same way it answers at ten in the morning.
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An emergency
Water through the kitchen ceiling
A homeowner, half past seven
- It asks
- Whether the water is still running, whether they can reach the mains tap, and whether it is clean or waste, before it talks about times.
- It does
- It walks them to the meter if you have written down that you want it to, and it says that is your instruction rather than advice of its own.
- It ends
- Booked into the next slot your calendar has open.
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A quote request
A quote to replace a hot water unit
Someone who filled in your website form at lunchtime
- It asks
- Age, fuel, where it sits, whether it has failed yet, and when somebody can be home.
- It does
- It answers from your own notes on brands and lead times, and says it does not know rather than guessing when it has not been told.
- It ends
- A time in your calendar, or a warm lead with the detail already taken.
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After hours
A property manager at ten at night
Four units, one blocked line, nobody expecting an answer
- It asks
- The address, the access, whether anybody is without a toilet tonight, and who authorizes the work.
- It does
- It does not pretend somebody is about to answer, and it tells the caller when you actually open.
- It ends
- An email to you with the message and the transcript, waiting in the morning.
Those are the shapes, not a script. What it says is what you wrote. Listen to a whole call
In your words
You write the questions. A plumber writes these.
You write the greeting and the questions in your own words, or paste your website and let it draft them for you. These are the ones plumbers tend to end up with.
It answers from your own notes as well — your call-out fee, your service area, how far ahead you are booked — and when it has not been told, it says so and offers a call back rather than guessing.
What it plugs into
Connected today, and applied for.
We would rather name the state of each one than let a logo imply a connection that is not there.
Connected today
- Calendly Connected with a button in the admin. Live slots, so the time it offers is a time you actually have.
- HubSpot Connected with a button. New contacts come across as they arrive, and the outcome and transcript go back.
- ActiveCampaign Takes an account address and a key. Every new contact becomes a lead and a call.
Applied for, not available yet
- ServiceM8 One of the job systems Australian trades run, and the first integration on our own list. The partner application has not been approved, and it is not available today.
- Tradify Second on the same list, for the same reason. Not available today.
- simPRO Gated behind a partner program, so the approval is the long part rather than the code. Not available today.
What it is measured against
A UK answering provider: from £25 a month.
The answering bill you already have, against the emergency you were third to hear about.
The comparison that matters is not another AI. It is the answering bill you already have, and the call-out you were third to hear about. We do not publish an average job value for plumbers, because we would be making it up: put your own number in, and the arithmetic is yours.
Moneypenny's advertised UK AI receptionist price, gathered 9 September 2026. Usage, human receptionists and tailored packages are quoted separately, so this is a starting price rather than a bill. The published rate card.
Hear it for yourself
Two ways, neither of which needs your number.
There is no published plumber demo line for United Kingdom yet. Until there is, these two do the same job, and neither shows you another country's number.
Prefer a person? Book a fifteen-minute walkthrough and we will set it up on your own website while you watch.
Not a plumber?
It is the same product underneath.
The three things Bludge is sold as, each in its own words.