Questions
Frequently asked questions
What it says, when it is allowed to call, what it costs, and what happens when nobody picks up. If your question is not here, ask us and we will add it.
Is it legal?
Does it tell people they are talking to an AI?
Yes, in the first sentence of every call, before anything else happens. The wording is set per country, it is spoken as its own pre-recorded line so it cannot be talked around, and it is the first line of every transcript. You can add to it. You cannot shorten it, remove it, or switch it off.
The exact sentence for CanadaWhen is it allowed to call?
Mon to Fri 9 am to 9 pm, Sat 10 am to 6 pm in the lead's own time zone, never on a Sunday and never on a statutory holiday. Those are the Canada defaults and they ship switched on. You can make the window smaller than that. You cannot make it larger without us turning on an override for your account, which we only do with a reason, and we record who asked and when.
All the calling rules for CanadaHow does somebody stop the calls?
They reply "stop" to the text message, or any of the dozen other wordings people actually send — unsubscribe, cancel, remove me, do not call. The number is then suppressed across your whole account, for calls and for texts, not just for the one lead. If they say it on the call instead, it is in the transcript and the number is marked from there. A suppressed number is never contacted again by you, on any of your numbers.
How old can an inquiry be before it stops calling?
Ninety days. A lead whose inquiry is older than that is not called automatically — the queue cancels the attempt and says why. A spreadsheet upload counts the stale rows and shows you the number and the cutoff date before you import anything.
Who is responsible for the calls, you or me?
You are. It calls under your business name, from your number, about inquiries people made to you. We ship the Canada defaults switched on and refuse to widen them, but the inquiry, the consent behind it and your obligations under the National Do Not Call List are yours. Nothing on this site is legal advice.
How the call works
How quickly does it call?
The design target is under thirty seconds from the inquiry landing to a ringing phone, and about five seconds is what we build for. These are targets, not measurements. We publish the measured figures as the pilots run.
What does it actually do on the call?
Says it is an AI, asks the questions you wrote, answers from the notes you gave it, offers real times from your calendar, books one, and texts a confirmation. If it does not know something, it says so rather than guessing, and offers to have somebody call back.
What if the lead wants to talk to a person?
It stops asking questions, takes their details and the reason, and says someone will call back. That lands in your CRM and your notifications like any other lead. Putting a live call straight through to a person is built but not switched on yet, so today it is a callback rather than a transfer.
What happens if nobody answers?
It tries once more — an hour later by default, and always inside your calling hours, so a missed call at closing time is retried the next morning rather than that night. After the second unanswered attempt it stops calling, sends a text from your business name, and closes the lead.
How long can one call run?
Twelve minutes at the outside, and you can set it lower. Thirty seconds before the cap it starts wrapping up, so the call ends with a summary and a next step rather than being cut off mid-sentence.
Do you record the calls?
No call audio is stored. The transcript is, line by line, and you read it on the lead in the admin along with what the call decided and anything it booked.
Can it answer calls coming in, not just call out?
Yes, on every plan. Your number rings through to the assistant and the first thing the caller hears is that it is an AI — "This is an AI assistant answering for" and then your business name. From there it works from the notes and the questions you already wrote, answers what it can, offers a real time from your calendar when that is what the caller wants, and takes a message for your team to call back when it is not. Every incoming call is logged with its transcript, the same as an outgoing one.
The exact sentence for CanadaWhat happens if somebody rings after hours?
It still picks up, and it says you are closed rather than pretending otherwise — including whatever you wrote on your after-hours line, so "we are back at seven, and Joe is on call" is said in its own voice. If you have switched booking on it offers a time in your calendar there and then; somebody willing to take a time at nine at night should be given one. Either way it takes their name, their number and what they are calling about, reads the number back, and emails you the message with the transcript as soon as the call ends. That is the same hours setting your outgoing calls obey, so you change it in one place and both follow.
What does it do with somebody who is not a lead at all?
It listens first. A caller we have never spoken to gets the greeting you wrote for an unknown caller, and it lets them say why they are ringing before it asks anything. A supplier, a wrong number or someone after a job gets answered politely and their details taken for your team. It does not push your qualifying questions at somebody who never made an inquiry.
Setting it up
How long does setup take, and do I need a developer?
About twenty minutes, on your own. Five steps: your business, the voice, your number, where leads come from, and a call to your own cell phone. No developer, no vendor accounts, no API keys. Setup is not finished until you have spoken to it yourself.
Where do the leads come from?
One of three ways, and you can start with one. A form you paste into your website, your CRM — ActiveCampaign, HubSpot or Zoho send each new contact across as it arrives — or a spreadsheet you upload.
Which calendars can it book into?
Calendly, HubSpot, Zoho and SavvyCal. It reads your real availability before it dials, so the times it offers on the call are times you actually have, and the booking lands in the calendar you already use.
Do I need my own phone number or a Twilio account?
No. A local Canada number is included, bought inside the admin in one click, with the monthly price in your own currency shown before you take it.
If I leave, can I keep the number?
Yes. We buy it in our carrier account, so while you are with us it sits under our name, but it is yours to take. You ask whoever you are moving to for a port, we authorise it at no charge, and the number goes with you. Porting is a carrier process rather than something either of us runs, so give it a couple of weeks and keep the account open until it lands. Two things do not travel with the number. Its settings go back to the start, so your new provider sets up the greeting and the routing again. And our record of who has asked not to be called, which stays in our system — ask us for that list before you go and we will send it.
Voices and countries
Which voices can I choose from?
Eleven North American voices today, and more accents for other markets. You hear your own greeting read in each one before you pick, rather than a stock sample of someone else's script.
Which countries does it work in?
There are editions for Canada, Australia, the United Kingdom and the United States, each with its own voices, its own spelling and its own calling rules. Australia is the one running today, listening in Sydney. Canada has no listening region of its own and will not get one, because our carrier has none there; Canadian calls are answered from the closest North American region instead, and that goes in with the first Canadian pilots.
Pricing and pilots
What does it cost?
Three plans — Starter, Growth and Scale — each a monthly fee that already includes a number of booked appointments and a number of answered calls. Past what your plan includes you pay a published rate per extra appointment or per extra answered call, and nothing else. Calls, texts, retries and a local number are in every one of them, and founding pilots get the middle plan at the entry price for their first three months.
See the plans and the ratesIs the price the same for every industry?
Yes, deliberately. A plumber's call and a clinic's call are the same work to us — the same seconds of listening, the same phone line, the same minute of a voice. What an appointment is worth is not the same, and that difference is yours to keep rather than ours to price. One published price list, whatever your trade.
See the plans and the ratesDoes an incoming call that ends in a booking cost me twice?
No. One event, one charge. An incoming call that books a time is charged as one answered call, not as an answered call and a booked appointment on top.
Am I charged for wrong numbers and robocalls?
No. A call has to run twenty seconds before it counts as an answered call at all. Hang-ups, robocalls and misdials under that are free. They still appear in your call list, so you can see what is reaching your number.
Can I hear it before I commit to anything?
Yes. Put your number in on the home page and it rings you within a few seconds, introduces itself as an AI, and takes you through the same short call your leads would get. About two minutes, nothing to install, and no account to make.
Get a call from it now