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Frequently asked questions

Questions about Bludge

Short answers about how Bludge works. If your question is not here, talk to us.

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Getting started

What is a business brain?

Your business brain is the knowledge, strategy, brand, documents and records your business runs on, kept in one place. Your team and your connected AI tools use it to plan work, prepare drafts and follow your processes, within their access rules.

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Who is Bludge for?

Business owners and teams who want more customers, less repeat admin or a clearer direction. Use Strategy & growth, Operations or both.

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Can we start with one part of the business?

Yes. Start with a growth plan, a website or one workflow, such as enquiries or bookings. We agree the scope and cost before starting.

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Do I need to understand software or AI?

No. Bring your business knowledge and a goal or problem. We help you choose a useful starting point and work through it with you.

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Why use Bludge instead of doing it ourselves?

Because you want to run your business, not its software, phone, marketing and website. We take that part, so you can do the work you are in business for. Owning a vacuum cleaner never made anyone want to do the housework.

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Strategy & growth

What is the 3D process?

Discover: we learn about your customers, your market and your opportunities. Design: we set your strategy, brand and plans. Deploy: we put the agreed work live through your website, sales materials and marketing.

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Can we keep our existing brand and plans?

Yes. Bring what you have. We review it with you, keep what works and agree what needs to change. You do not have to start again.

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Who does the work: people or AI?

Our team works with you to set the direction and review the outputs. AI helps with ideas and drafts. We agree who will carry out each activity; creating a plan does not carry it out automatically.

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Can’t an AI do our strategy for us?

An AI can write a plan. Our 3D method sets the order of work and the checks, so the result is reliable. AI does the research and drafting faster. The plan then flows into your website, sales material and social media in Bludge, with a person reviewing each stage.

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Software & AI

Does every workflow need AI?

No. Forms, records and automation rules can handle many jobs. We add AI where it helps and agree when your team needs to review or take over.

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Can I use my own AI assistant?

Yes. Bludge’s MCP connector links assistants such as ChatGPT, Claude, Grok, Meta AI, Gemini and Microsoft Copilot to your business data. Microsoft Copilot connects through Copilot Studio. Your assistant works on your behalf, within your Bludge access and approval rules.

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Can I see tasks from different organisations or other tools together?

My Tasks shows your Bludge work tasks for the organisation you are using, based on your access and assignments. Switch organisations to see your work in each one. Bludge does not combine tasks across organisations or show tasks held in Asana or similar tools. You can set up a separate view in your own AI assistant if it supports the connections you need. Give it access only to the organisations and tools you want to include.

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Do I have to connect my other tools to my AI assistant?

No. You can connect just Bludge to ChatGPT or Claude. Connecting email, calendars, a CRM or other tools is your choice. These extra connections may help your assistant give more useful answers by drawing on information from your other tools, but they are not required to use Bludge. You choose which services to connect and what access to allow.

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Can an assistant make changes without review?

An assistant makes the changes you ask for, within your Bludge permissions, and never acts on its own. Ask for a draft when you want a person to review first: a draft does not send a message or publish a website by itself. Your business’s approval rules still apply.

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Can an AI assistant answer our calls?

Phone assistance can answer routine questions, take details and pass the work to your team. It follows the information and rules you agree. You can listen to a scripted example on the homepage.

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Why not just use ChatGPT, Claude, Grok, Meta AI, Gemini or Microsoft Copilot?

Those assistants are good at tasks, and you can connect them to Bludge. But they work inside your systems. They are not the system. Bludge keeps your customers, bookings and records in one place, answers your phone and is set up for your kind of business. Your assistant does more here than in a spreadsheet.

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Couldn’t an AI agent just build us this software?

It can build a quick version in an afternoon. Making it safe, hosted and reliable, and keeping it that way, takes much longer. Bludge is already built, tested and looked after, so you skip that work.

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Won’t this be easy to do ourselves soon?

Tools get easier every year. That lowers our costs, and our prices. But someone still has to host the software, keep it secure and fix it when it breaks. That is what we do, so a carpenter can keep being a carpenter.

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What do people do that AI does not?

People set the standard, decide what to trust and approve what goes out. AI drafts and prepares. Bludge is built so a person reviews work at agreed points before anything goes live.

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Costs & support

What does it cost?

We quote for the work you need, ongoing service and any usage charges. You see the scope, allowances, rates and limits before deciding. There is no fee per user.

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What is included after setup?

Your quote sets out hosting, maintenance, support and agreed improvements. A working service needs more than a prototype. It needs access rules, security, testing and ongoing care.

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What happens as our business changes?

We can update plans, tools and workflows as your needs change. We agree any further work or service changes with you before going ahead.

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Can we leave and take our information?

Yes. Your records, documents, plans and assets can be exported at any time. The Bludge software itself stays with us, the same as any other online service you subscribe to.

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Explore all features, compare Bludge with other tools or see how pricing works.

Still have a question?

Send it to us. A person answers by email, and if a short call would help, we’ll offer one.