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Human-led. AI-enabled

Organise, automate and grow your business.

Your business brain Win more customers with AI-assisted strategy, growth planning and execution tools. Automate everyday work with custom AI-enabled software.

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Explore how Bludge helps

Your business brain.

Bludge uses AI to help you develop your strategy and growth plans. We build custom software to organise and automate your everyday work.

Too busy?

Operations

Work in your business more efficiently. Keep work moving with less chasing, clear responsibilities and reliable follow-up.

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Two connected parts of a business brain: organised workflows and a growth chart.

Need more customers?

Strategy & growth

Work on your business with a clear direction and a plan to reach and win more customers.

Explore strategy & growth

Operations

Custom software built around your business, with ongoing support. Watch the guided demo or try a workflow.

Sophie, landscape gardener, holding a trowel
Fern & Field Gardens

Landscaping · Fictional business

The next job shouldn’t rely on remembering to reply.

Sophie is on site when Alex asks about a courtyard project. See how the enquiry becomes an assigned follow-up, then a reply.

  1. Enquiry formAlex · Courtyard makeover
  2. Customer recordDetails and messages together
  • Follow-upSophie · Arrange a visit
  • ReplyVisit times sent to Alex

Public form / Garden enquiries

Tell us about your garden.

A few details help Sophie understand the job before she calls you back.

Try changing the details. This example stays in your browser.
Step 1 of 7 · Customer’s view

Catch the enquiry while Sophie’s on site.

The form keeps the job, suburb and message together.

Read narration

Sophie runs Fern and Field Gardens. Enquiries arrive while she is on site. Alex wants a courtyard makeover. The form captures the job, suburb and message together.

Strategy & growth

Your knowledge. A clear strategy. A plan to act.

Our 3D process starts with straightforward questions about your business. Each step builds on the last, creating a business brain that guides your strategy, marketing and day-to-day decisions.

Clent leaning against the pink 3D process emblem.

  1. Discover

    Understand your customers, your business and the opportunities worth pursuing.

  2. Design

    Develop your strategy, brand and sales and marketing plan.

  3. Deploy

    Put the plan into practice through your website, sales materials and agreed marketing activities.

Direction

Business plan

Who you help, what makes you different and where to focus.

Business plan

Fern & Field Gardens · Sample business plan

A clear focus: courtyard gardens

Customers
Busy homeowners with small outdoor spaces who want a useful garden without managing several suppliers.
Offer
A courtyard design and landscaping service, from the first site visit to planting and handover.
Difference
One team, a clear scope and regular updates. Practical planting choices explained in plain language.
Priorities
Show relevant projects on the website, make the first enquiry easy and give every enquiry a clear next step.
Measures to review
Suitable courtyard enquiries, site visits booked, quotes accepted and time spent following up. Set targets after reviewing the starting figures and team capacity.
Action

Marketing activation plan

Practical steps, with an owner, timing and a way to check progress.

Marketing activation plan

Fern & Field Gardens · Sample activation plan

Six weeks to test the courtyard message

  1. Weeks 1–2 · Sophie: Choose three relevant projects and confirm permission to use their photos. Prepare short stories showing the space, the brief and the finished garden.
  2. Weeks 3–4 · Sophie, with marketing support: Review the courtyard page and enquiry form. Prepare a project story and a note for local referral partners. Approve the content and recipients before sharing.
  3. Weeks 5–6 · Sophie: Review where enquiries came from, how many fit the service and how many led to a site visit. Compare the work required with the team’s capacity.

Before starting: Agree the available time, costs and who will do each task. This sample does not include an advertising budget.

Next decision: Keep the activities that bring suitable enquiries. Adjust the message or offer where the response shows a gap.
Identity

Brand guidelines

A shared guide for how your business looks, sounds and presents itself.

Brand guidelines

Fern & Field Gardens · Sample brand guidelines

Thoughtful gardens. Room to breathe.

Personality
Calm, clear and practical. Help people feel that their space and project are in capable hands.
Colours
Forest green (#294D3C), sage (#DCE7D9) and warm white (#FFFCF5). Use dark text on light backgrounds so the message is easy to read.
Type and layout
Expressive serif headings, simple sans serif body text and plenty of space. Keep the same hierarchy across plans, presentations and the website.
Images
Show real spaces, useful details and planting through the seasons. Use photos with permission and describe the actual project.
Voice
Use everyday words and explain the next step. Say “Let’s talk about your courtyard” rather than “Transform your outdoor lifestyle”.
Presence

Website concept

Your strategy, message and brand brought together on screen.

Website concept

Fern & Field Gardens · Illustrative website concept

Your own room to breathe.

A small courtyard can still be a place to sit, share a meal and enjoy a little greenery. Fern & Field helps you make the most of it, with one team from first ideas to planting and handover.

A clear next step

Tell us about your space, what you want to use it for and when you hope to start. Sophie will follow up to discuss whether the service fits your project.

How this connects to operations

An agreed enquiry workflow can keep the details together, assign Sophie a follow-up and track the next step. Try the customer enquiry example to see how it works.

Try the customer enquiry workflow

What’s next for your business?

More customers. Less chasing. A clearer direction.

Arrange a 15-minute call

15-minute introductory call. We’ll confirm a time by email.

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