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For owner-run businesses

The plan for your business, and the software to run it.

A shared business brain for you, your team and your AI tools. We help you organise your knowledge, plan your growth and automate everyday work. Human judgement. AI does the heavy lifting.

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Explore how Bludge helps

Two ways to start

Not sure which? Arrange a free 15-minute call

Your business brain.

Keep your strategy, brand, documents and business records connected. Your team and AI assistants can use the information they have permission to access.

Too busy?

Operations

Work in your business more efficiently. Keep work moving with less chasing, clear responsibilities and reliable follow-up.

Explore operations
Two connected parts of a business brain: organised workflows and a growth chart.

Need more customers?

Strategy & growth

Work on your business with a clear direction and a plan to reach and win more customers.

Explore strategy & growth

Your business brain, connected to your AI.

Use your business knowledge in AI chat or delegate work to your agent. Your access and review rules apply.

  • ChatGPT (Dots)
  • Claude (Duet)
  • Grok (Grok Bot)
  • Meta AI (Muse)
  • Gemini (Spark)
  • Copilot (Copilot Studio agents)
Explore connected AI Your AI agent and Bludge

Ask in AI chat

“Which enquiries need my attention?”

Delegate to an AI agent

“Every Monday morning, send me a report on last week’s sales.”

Operations

Keep the everyday work moving

Custom software built around your business, with ongoing support. Watch the guided demo or try a workflow.

Sophie, landscape gardener, holding a trowel
Fern & Field Gardens

Landscaping · Fictional business

The next job shouldn’t rely on remembering to reply.

Sophie is on site when Alex asks about a courtyard project. See how the enquiry becomes an assigned follow-up, then a reply.

  1. Enquiry formAlex · Courtyard makeover
  2. Customer recordDetails and messages together
  • Follow-upSophie · Arrange a visit
  • ReplyVisit times sent to Alex
Step 1 of 7 · Customer’s view

Catch the enquiry while Sophie’s on site.

The form keeps the job, suburb and message together.

Read narration

Sophie runs Fern and Field Gardens. Enquiries arrive while she is on site. Alex wants a courtyard makeover. The form captures the job, suburb and message together.

Public form / Garden enquiries

Tell us about your garden.

A few details help Sophie understand the job before she calls you back.

Try changing the details. This example stays in your browser.

Want this for your enquiries?

Tell us about your business Arrange a free 15-minute call

Strategy & growth

Decide where to focus, then act on it

Your knowledge. A clear strategy. A plan to act.

We guide you through the 3D process, starting with straightforward questions about your business. Each step builds on the last, creating a business brain that guides your strategy, marketing and day-to-day decisions.

Get started

Clent leaning against the pink 3D process emblem.

  1. Discover

    Understand your customers, your business and the opportunities worth pursuing.

  2. Design

    Develop your strategy, brand and sales and marketing plan.

  3. Deploy

    Put the plan into practice through your website, sales materials and agreed marketing activities.

Direction

Business plan

Who you help, what makes you different and where to focus.

Business plan

Fern & Field Gardens · Sample business plan

A clear focus: courtyard gardens

Customers
Busy homeowners with small outdoor spaces who want a useful garden without managing several suppliers.
Offer
A courtyard design and landscaping service, from the first site visit to planting and handover.
Difference
One team, a clear scope and regular updates. Practical planting choices explained in plain language.
Priorities
Show relevant projects on the website, make the first enquiry easy and give every enquiry a clear next step.
Measures to review
Suitable courtyard enquiries, site visits booked, quotes accepted and time spent following up. Set targets after reviewing the starting figures and team capacity.
Action

Marketing activation plan

Practical steps, with an owner, timing and a way to check progress.

Marketing activation plan

Fern & Field Gardens · Sample activation plan

Six weeks to test the courtyard message

  1. Weeks 1–2 · Sophie: Choose three relevant projects and confirm permission to use their photos. Prepare short stories showing the space, the brief and the finished garden.
  2. Weeks 3–4 · Sophie, with marketing support: Review the courtyard page and enquiry form. Prepare a project story and a note for local referral partners. Approve the content and recipients before sharing.
  3. Weeks 5–6 · Sophie: Review where enquiries came from, how many fit the service and how many led to a site visit. Compare the work required with the team’s capacity.

Before starting: Agree the available time, costs and who will do each task. This sample does not include an advertising budget.

Next decision: Keep the activities that bring suitable enquiries. Adjust the message or offer where the response shows a gap.
Identity

Brand guidelines

A shared guide for how your business looks, sounds and presents itself.

Brand guidelines

Fern & Field Gardens · Sample brand guidelines

Thoughtful gardens. Room to breathe.

Personality
Calm, clear and practical. Help people feel that their space and project are in capable hands.
Colours
Forest green (#294D3C), sage (#DCE7D9) and warm white (#FFFCF5). Use dark text on light backgrounds so the message is easy to read.
Type and layout
Expressive serif headings, simple sans serif body text and plenty of space. Keep the same hierarchy across plans, presentations and the website.
Images
Show real spaces, useful details and planting through the seasons. Use photos with permission and describe the actual project.
Voice
Use everyday words and explain the next step. Say “Let’s talk about your courtyard” rather than “Transform your outdoor lifestyle”.
Presence

Website concept

Your strategy, message and brand brought together on screen.

Website concept

Fern & Field Gardens · Illustrative website concept

Your own room to breathe.

A small courtyard can still be a place to sit, share a meal and enjoy a little greenery. Fern & Field helps you make the most of it, with one team from first ideas to planting and handover.

A clear next step

Tell us about your space, what you want to use it for and when you hope to start. Sophie will follow up to discuss whether the service fits your project.

How this connects to operations

An agreed enquiry workflow can keep the details together, assign Sophie a follow-up and track the next step. Try the customer enquiry example to see how it works.

Try the customer enquiry workflow

Start with Discover.

Get started Arrange a free 15-minute call

A note from the founders

Bludge is new. Here’s why we started it.

We’re two friends from university: Raef, who has built software for thirty years, and Clent, who has built brands for just as long. We’ve run agencies before, and we think there’s a better way to do this for small businesses: people who understand your business, AI to move faster, and a clear quote before anything starts.

Through our previous businesses, ProjectProject and Jewell Projects, we built software for the Australian Government, Queensland Health and Beyond Blue, and worked on brands including Whiskas, MasterFoods and Glad.

Tell us what takes too long or gets lost in your business, and we’ll show you what Bludge could do about it.

Raef and Clent, co-founders More about us

What’s next for your business?

More customers. Less chasing. A clearer direction.

Get started

Tell us about your business online. No account needed. For bigger projects, you get a written quote with the scope, setup cost and ongoing service before you decide. No per-user fees.

Prefer a person? Arrange a free 15-minute call Email us

Talk to our AI assistant

Speak in your browser. Opens in a new tab. You choose when to allow your microphone. We save a transcript to help with your enquiry.

Call 0495 052 238. Bludge’s AI assistant answers and takes messages for the team.