Website conversation

The chat widget that also answers the phone.

Bludge sits on your own website and talks to the people already on it. Same assistant, same notes, same qualifying questions as the one answering your number — so a visitor who types gets the answers a caller would get.

  • In pilot, switched on per account. Ask us and we will set it up with you.
  • Text is what ships. Voice in the browser is opt-in, per integration.

Why this one

One assistant, three doorways.

Most chat widgets are a separate product with a separate brain and a separate set of answers to keep up to date. This one is the assistant you already configured.

  • Your notes, written once

    Prices, service area, lead times, what you do and do not take on. Change them for the phone and the website changes with them, because there is only one set.

  • Your questions, asked the same way

    The qualifying questions you wrote for calls are the ones it asks a visitor, and the answers come back in the same shape.

  • Voice, where you want it

    A visitor can talk to it in the browser instead of typing, on integrations where that has been switched on. Text is the baseline and stays available either way.

  • It does not invent an outcome

    A website conversation answers and qualifies. It is instructed never to claim it has booked, called or messaged anybody, because from the website it has not.

Where the line is

What a website conversation does not do.

A call can book a time, write to your CRM and send a text. A website conversation deliberately does none of those: it answers from your notes, works through your questions, and hands the visitor your booking link when you have one.

The reason is that a visitor typing on a website has not given you a phone number or agreed to be called, and manufacturing a lead out of a conversation they thought was a help widget is not a thing we are willing to do quietly.

If you want the conversation to end in a call, ask for the number in it. That is the ordinary callback, and it works the way the callback page describes.

What it is measured against

The chat widget already on your site.

Not an answering service. The line item this replaces is the one you are paying for chat, so look at what that costs you and what it does when somebody asks it something it was never given an answer to.

We do not publish a figure for that here. Chat-widget pricing varies by seat, by conversation and by bundle, and we have no audited comparison to quote — so the number to use is the one on your own invoice.

What is different is the second half: the same thing also answers the phone, in a voice from your own market, and rings back the people who leave a number. What Bludge costs is one page for all of it.