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Features

Strategy & growth

Plans, branding and tools to win more customers.

Business strategy, branding and marketing tools for small businesses. Work with our team and AI through Discover, Design and Deploy to agree your plan. Then turn it into a website, presentations, sales packs and social posts.

A business plan, marketing checklist, brand guide and website concept.

Your strategy and the 3D process

Discover, Design and Deploy: work with our team and AI to turn ideas into action.

Discover your customers and market

Explore customer needs, your offer and competitors. Agree goals and limits that fit your business.

Design your business strategy

Decide who to serve, what sets you apart and where to focus. Set clear measures of success.

Sales and marketing plans

Plan how to reach, win and keep customers, with clear messages, channels, owners and budget limits.

Put your plan into action

Set practical steps, owners, dates and measures. Agree what must happen first and who will do it.

Shape your brand and message

A clear identity and a consistent message.

Build on your existing brand

Keep what works and agree what to change: colours, type, images and voice.

Clear, consistent messaging

Agree your promise, proof and messages for each audience. Reuse them when creating new content.

Brand guidelines

Show how to use your logo, colours, type, images and voice in a presentation and PDF.

Brand assets ready to reuse

Keep agreed logos and images with versions and use notes. Reuse them in documents, presentations and websites.

Customer proof ready to reuse

Keep real testimonials, quotes and case studies with their sources and permission to use them. Find approved proof for your website, posts, presentations and sales packs.

Create the tools to grow

Turn your strategy and brand into tools you can use.

Websites built around your business

Create a responsive site from your strategy and brand. Preview pages, give feedback and edit before approval.

Hosting and publishing

Connect a verified web address and publish approved files. Check site status and return to an earlier release when needed.

Website enquiries into Operations

Add a supported Bludge form. Save enquiries in your records and use your configured follow-up workflow.

Sales pitches and presentations

Create plans, pitches, presentations and PDFs for your audience, using your knowledge and brand. Keep editable PowerPoint presentations for later changes.

Supplier briefs

Prepare design, website, campaign, photography or video briefs with the agreed audience, message, assets, scope and next steps.

Narrated, shareable presentations

Add a voiceover and readable transcript to your slides. Review the finished presentation, then share an expiring link with the PDF or PowerPoint downloads you choose.

Shareable sales packs

Give prospects one branded link to your sales material, customer proof and a tailored presentation. Choose whether each pack needs a password, set an expiry or revoke its link.

Plan and share social media

Create posts with your AI assistant. Review and manage them in Bludge.

A social content calendar

Draft posts using your business knowledge, brand and Library images. Plan ahead and see upcoming content by date, campaign and channel.

Review before scheduling

Check the exact words, images, channels and dates. Approve selected posts when they are ready to schedule. Saving a draft does not publish it.

Schedule through Buffer

Connect your own Buffer account for supported channels. Bludge keeps your backlog and sends approved posts as space becomes available. Buffer plan and queue limits apply.

Your schedule in your AI chat

Ask your connected assistant what is coming up, how many posts are waiting and which need attention. See the difference between approved posts and those confirmed as scheduled.

Review, approve and improve

Keep people in control and build on what works.

Your team and advisers

Choose who works on strategy and reviews outputs. Share selected work with reviewers without exposing every internal draft.

Review and approve

Request changes and approve the exact version you reviewed. Quality review, approval and publishing stay separate.

Versions and updates

Keep earlier editions and their sources. See which outputs may need review when accepted knowledge changes.

Learn and improve

Use feedback and results to improve plans, messages and tools. Build on what you know without starting again.

Connect plans to everyday work

Use agreed priorities to shape enquiry handling, follow-up and delivery in the same business.

Start with Discover.

Tell us about your business. We’ll help you turn what you know into a plan and the tools to act on it.